Recent Email Marketing Projects
Increase awareness of newest feature and Demo bookings
Strategy:
Personalize Email Content
Personalized the content based on how the feature solves specific challenges. For current users, showed how the feature improves their existing experience; for prospects, demonstrated its value in simplifying their processes.
Focus on Value Proposition
Emphasized how the new feature, such as “Automated Interview Scheduling Reminders,” saves time, reduces manual tasks, and increases conversion rates.
Use Compelling Subject Line
Subject line created curiosity and reflected the benefit or urgency: Turnover rate reaching 88%?! Your deserve better!
Optimize for Mobile
Ensured the email layout is mobile-friendly, with clear CTAs and easy-to-read content. Over 50% of emails are opened on mobile, so this is crucial for engagement.
Results:
Location
Sacramento, CA 95820
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