Recent Paid Search Projects
Maximize clicks, Lower costs
To achieve my clients goals, I built a strategy that balanced optimizing ad quality, targeting the right audience, and refining the bidding approach.
Strategy:
Focus on Long-Tail Keywords
These keywords have lower competition and cost-per-click (CPC) but tend to have high intent, driving more qualified clicks.
Use Negative Keywords
Eliminated irrelevant searches that waste ad spend. This helps filter out unqualified clicks, focusing your budget on valuable searches.
Geographical Targeting
Focused ads on specific regions where the service is in higher demand. This reduces costs by eliminating areas with low conversion potential.
Create Highly Relevant Ads
Wrote compelling ad copy that closely matched the targeted keywords. The ads headline, description, and URL reflect what the customer is searching for.
Results:
Location
Sacramento, CA 95820
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